Creative consultants
We deliver creative for marketing teams.
As consultants, we become an extension of a client’s team. An on-demand creative director to help guide a project, or to be your creative in the room when dealing with agencies and developers. We deliver by leading your teams or we use our network of other independent experts to deliver the creative vision. Like a daisy chain you link in as many or as few skills as needed. It’s a more agile, more flexible and more cost effective way to deliver.
Dave Edwards
Principal Creative and Creative Strategy Consultant
Principal Creative and Creative Strategy Consultant
With over 25 years experience in top UK agencies including Brann (Havas) and McCanns. Ex CD of DP&A/FCBi (8 yrs) Dave launched Goldfish and won 16 Gold DMA, Fedma, IDM awards on that account alone. He set up Daisy in 2006 after contracting at a senior level at financial marketing agency Presky Maves and as consultant Creative Director to financial marketing consultancies Macinnes (Mac4) and Bespoke Communications on RBS and GE Money. A recent client contract was to set up the creative department for a culture change consultancy, deliver their creative product and raise their creative profile.
“Why creative consultants and not an agency? Simple: the world has changed. Creative has a shorter shelf life, budgets are tight, turnarounds tighter still, clients need to get more out of what they have. There’s no room for naval gazing and no budget for indulgent processes. Not every project needs the full agency delivery and some need more than the internal guys can deliver on their own.”
Dave Edwards
Clients know there are a lot of very experienced, very switched on, commercially minded professionals out there who’ve served their time in big London agencies and now run their own consultancies doing just the one thing they are very good at. Daisy is the one delivering creative strategy, concepts and executions. And with our network of partners and your people we can bring all the skills together on-demand. We deliver creative differently, run a much tighter ship and with more agility than big agencies can muster to achieve better ROI
Claire Wellman
Campaign Planning
Campaign Planning
Client Services Director and campaign planner with big agency background including TBWA and Partners Andrews Aldridge. Most recently Managing Partner at employee communications consultancy, Dragonfish UK. Claire has over 20 years experience of integrated marketing across global and national accounts. She supports our creative consultants with strategic planning and delivery.
We’re Creative. And we’re consultants. Here’s what we do.
Creative insights consultants
Creative insights consultants
Looking at the data, behavioural data and deep insight harvesting through interview and groups. Developing personas and customer journey. Briefing research and ensuring useable, meaningful outputs that drive creative development
Creative strategy consultants
Creative strategy consultants
Strategic support and development of propositions, messaging and personas. Signposting and key points. Contact and content strategies for web, social and campaigns. Big ideas, granular in execution.
B2C/B2B creative consultants
B2C/B2B creative consultants
Direct and digital customer and business campaigns. We help brands to cost effectively win more customers, engage deeper and increase value. Affinity, intermediary comms, events and campaigns. We are direct marketing creative directors and ROI focused.
UX, UI and content creative consultants
UX, UI and content creative consultants
Websites, microsites and business critical digital projects. Wireframes and prototypes. We deliver hard working, creatively led customer journeys. Design templates and assets and we ensure tech delivery is true to the BRD and the creative vision.
B2E creative consultants
B2E creative consultants
Communicating change and helping brands to deliver transformation cost effectively. We bring to life Vision, Values and Purpose, deliver marketing toolkits, events and campaigns to align internal/external business functions and improve employer reputation.
The Internal Agency creative consultants
The Internal Agency creative consultants
Support for internal resources, designers, content and social media teams. Help to raise the creative bar and support with creative strategy, concepts and creative direction. We build trust in the in-house team and prove the investment in them pays dividends
Discover
Understand the situation, and the problem we need to solve. Focus on the customer. Insights. Their needs, wants, behaviours and objections. Competitors and the market.
Design
The story we need to tell. Strategies planned, propositions, messaging and customer journeys mapped out. Concepts and wireframes and creative direction agreed.
Deliver
The deliverables. Everything made, signed, sealed and delivered. Designs completed and all copy written. Images created, pixel perfect artwork, all strategies completed. And sent live and hand-overs done.
Develop
Evolving the product. We’ll have agreed a testing strategy, but what comes next? We’ll review results and agree changes. Reset our KPIs and design and deliver the next stage
