Project Description

A high performing internal agency

We want your competitors to wish they had an internal agency like yours, and your designers and writers to feel proud of the work they do. We can support them as much or as little as you need. We can run creative workshops or embed a CD on call. We’ll raise creative standards and inspire your people. We’ll identify leaders and help them to progress.

Home Insurance leaflet brand front covers. financial services, creative consultants

Launch of new home insurance product with Ageas and their partner, read full case study here

For cutting edge products like Connected Home Insurance you need cutting edge solutions. We created a full 360° house for use with Google Cardboard so that visitors to AXA’s stand at BIBA could ‘virtually’ walk around a house and explore the product offering in situ. Pop ups on targets explain products and short videos play to explain home and car offerings. We designed the stand and video to draw people to it. And the cardboard was used as an invite to top prospects and journalists. Read the full case study on the link above.

Home Insurance leaflets. financial services, creative consultants
Home Insurance contents calculator. financial services, creative consultants

Creative workshops

We can run workshops to help you support your internal agency and to get them thinking like an external agency.

  • Brief writing
  • Proposition development
  • Techniques in Creative Idea Generation
  • Copywriting and tone of voice
  • Design that works hard
  • Email marketing workshop
  • Brainstorming leading workshop
  • Content Strategy workshop

Creative Director On-the-team

Give your internal agency teams the support of an experienced Creative Director. We can work with your people on specific projects or for a period to get things moving. We can be in-house or be on-call remotely. We can work on concepts, approvals and to embed best practice. Here’s what a CD on your team would do.

  • Mentoring, support in-house teams, raise the creative bar
  • Creative decision making – reduces ‘10 people around the mac’ syndrome
  • Briefing and creative leading on projects with other external suppliers as your CD (freelance writers/designers, tech agencies etc)
  • Creative concepts and supporting your people to deliver original concepts themselves and avoid stuck and staid. Creative reviews, concept development, brainstorming etc
  • Overseeing and Creatively Direct delivery from your teams
  • Approvals and sign off
  • More efficient, more effective delivery

Creative Concepts

It could be that you don’t expect your internal resource to come up with campaign ideas themselves but they do have all the skills to execute them. It could be your social media team just need new ideas, but are more than capable of running with them once they have them. We can deliver just the concepts and creative strategies, brief your people on executing them and then oversee your designers, copywriters or tech teams in a more traditional Creative Director’s role to deliver them.

Creative over-flow resource

Capacity can be an issue with internal teams. If that is the case you can use Daisy as an overflow resource. We can take projects away and do as much as you need us to. When capacity frees up again the project can be taken back inhouse and we’ll take on a supportive role in the handover. It’s about being flexible, and getting the right creative solution as cost effectively as possible.