The Department Brand
All departments are business critical, and sometimes they need to raise their profile. This might be to signal culture change, communicate focus or just make everyone else aware of their contribution and how to work better with them. We’ve helped departments feel more connected to the business purpose and better understood within the business. Ask us about our experience.
The Internal Agency
We’ll help you to increase trust in your internal agency and show the business investment can pay dividends. We want your internal agency to succeed. We want your competitors to wish they had an internal agency like yours, and your designers and writers to feel proud of the work they do. We can support them as much or as little as you need. We can run creative workshops on topics such as concept development, propositions and copywriting or we can embed a CD on call. We’ll help you to raise creative standards and inspire your people. For a full list of what we can do, see Internal Agency Consultant
Communicating marketing campaigns internally
We have the tools and skills to communicate customer facing campaigns to your people to ensure a joined up customer experience whether that is to support the TV campaign when customers visit in branch or use the language on the phone.
Brand campaigns and marketing initiatives need your people behind them to give them the best chance of success. We put together briefings, workshops and internal campaigns using existing resources or new applications to embed the key thoughts and messages with senior staff and managers and tool kits to help them to inspire their teams.
Bringing new initiatives to life
We deliver proof of concept work and minimum viable creative for testing.
We help get new initiatives off the ground. We produce proof of concept creative to get business buy in. We create ‘minimum viable creative’ to field test propositions discreetly to deliver the projections needed to move forward with confidence. Using creative to scope out ideas and bring proposals to life can help to develop them quicker to secure the commitment need.
Recruitment and Retention
We make brands more attractive to the best candidates, and more attractive to existing employees. We help your people love your brand and love the contribution they can make. When your brand becomes famous for that, you’ll find recruitment and retention improves.
When someone joins an organisation first impressions count. And what you say from the get-go should support the employer brand story. They need to understand vision, values and purpose and feel motivated to contribute to the brand. We bring creativity to the on-boarding process to make it memorable and inspiring.