Project Description

Hard working creative campaigns

We deliver B2B/B2C creative campaigns and digital tools. We deliver the creative and strategies that help brands launch products, win more customers, engage deeper and increase value. Direct marketers at heart so ROI is our bread and butter. Whats different is that we are not an agency. We do the creative concepts and then  do as much or as little of everything else as needed. So if we need planners we’ll bring one in from our network, or use your people. When we get to artwork, we can do this or or do it with your in-house designers. With project management, the more your marketing teams have capacity to manage the less we need to. ROI is about driving costs down and having better ideas that work harder in the first place. We do both.

VR Application. Connected home insurance. financial services, creative consultants. AXA Assistance

VR Campaign for AXA, read full case study here

For cutting edge products like Connected Home Insurance you need cutting edge solutions. We created a full 360° house for use with Google Cardboard so that visitors to AXA’s stand at BIBA could ‘virtually’ walk around a house and explore the product offering in situ. Pop ups on targets explain products and short videos play to explain home and car offerings. We designed the stand and video to draw people to it. And the cardboard was used as an invite to top prospects and journalists. Read the full case study on the link above.

VR Application. Connected home insurance. financial services, creative consultants. AXA Assistance
VR Application. Connected home insurance. financial services, creative consultants. AXA Assistance

What we do

Affinity and Partner comms

Deep experience in Affinity marketing. Clients include AIG Direct for Women’s Cancer Care, Hospital Cash Plans and Health, PA, PI (affinity partners including HSBC, More Than, NASUWT, Screwfix) and Ageas on Motor, Home and Travel (affinity partners including John Lewis, Toyota, Amex) and Aegon for PA, PI, AD (affinity partners including Lloyds and Ideal Shopping). Partner comms with AXA Assistance.

Intermediary comms

We help brands communicate with intermediaries and sales teams. We’ve worked with AIG Life, Just, Banque PSA and LV=. We deliver campaigns that inform, educate, motivate, support and sell. We create campaigns and tool kits that IFAs want to use and share with their customers. We’ve delivered campaigns that generate valuable MI that makes the sales team job a lot easier.

Exhibition and events

Brand driven concept and storytelling at events. Attraction, engagement and activation. We’ve delivered successful events for AXA at BIBA and employee events for Canada Life. When you think brand and customer experience, response and ROI experiential creative becomes more focused and plugged into wider strategies.

Campaigns

Online, offline, email, OOH. Whether to a strategy we’ve delivered or one already in place, our test, acquisition and CRM campaigns and experience are underpinned with solid response advertising expertise.

Content strategies

Big ideas, granular in execution. People engage in different ways and favour different channels. Integrated content strategies make delivery of creative simple, testing strategies become clear and measurable results more robustly challenged.

RFIs and Partnerships

Adding the creative gloss to client presentations and RFIs. Supporting client new business and partnership opportunities with proposition and messaging focus and specific assets that can enhance the offering and perception of the brand tailored to the partner specifically.

Film

We create film for web and events. We develop the script and work with producers in our network to deliver it. And we know how to script to stitch existing and library footage together convincingly and effectively to keep costs down and tell stories that make the point on a budget. We’ve delivered effective B2B/B2C creative film for Canada Life, AXA, The Utility Warehouse and many more. We create short ads for online and longer film and interviews for web. The Creatives are experienced delivering award winning DRTV campaigns.