Customers needed to be able to book the installation of multiple products efficiently. This required our careful planning of customer journeys, processes, systems and overall brand experience. To do this we delivered all the planning, wireframes, design and build. Key to this was messaging and reassurance copy – and extensive ‘see if you can break it’ testing. Key to the delivery was to design as a simple CMS that was user friendly and easily enabled AXA to set up duplicate sites for partners that partners could manage themselves. We also provided training and detailed user guides to facilitate handover. The website went live Feb 2019.