Project Description

Emergency breakdown cover click and buy website

A new website as part of AXA’s digital transformation UX, UI and CX mapping

We were asked to deliver a website that would enable customers to buy UK and European Breakdown cover. We delivered wireframes and all UX, all the design and copy adapting core brand templates as PSDs working closely with the client team on processes and business need and with the clients own in-house developers.

Customers can select the their vehicle, choose the area of cover, apply add ons and review the cover. The application process was streamlined and prompted to ensure accuracy.