Culture Change and B2E Creative Consultants

We are experienced in communicating culture change within Financial Services organisations as well as other sectors. Recent projects have been with Canada Life and Marie Curie. We help brands deliver transformation cost effectively. We bring to life Vision, Values and Purpose. We work closely with HR teams to deliver marketing toolkits, events and campaigns to align internal and external business functions.

Vision, Values, Purpose

We help deliver culture change. We articulate vision, values, purpose. We embed brand values and demonstrate how they relate and align. This may include the development of an ‘employer brand’ to promote your organisation’s vision, values and purpose and support desired behaviour and practices. We make sure everyone is aligned with the strategic direction of the business, and everyone knows what is expected of them for the business to succeed.


Making sure internal and external messaging is aligned. Customers need a coherent and consistent brand experience at every touch point. Customer marketing campaigns need to be well supported if they are to succeed.


If we are to deliver culture change we need to unearth the insights. We’ll look at your data, we’ll conduct focus groups. We can identify pain points and learn what needs to change from everyone’s perspective in order to deliver the change vision. We undertake desk research, one on one and group workshops. And interviews and workshops can be conducted by the Creative Director, so that the Creative Director can begin to formulate creative propositions and sense check thinking and articulation as the ‘discover’ stage progresses which makes everyone feel invested in the outcomes and having a hand in the delivery.

The Employer Brand

We’ll help you market your business to your people. As an employer, what do you mean to your people? Do you reflect internally the brand values customers have bought into? If yours is an innovative brand, how do you encourage innovation in all your people? If you are a traditional brand, how do you make sure new ideas still come through? If service is at the heart of your offering, how are you of service to your employees? We’ll help you define and articulate what your brand stands for and its value proposition (EVP) to your employees

Employee Data 360

We can bring marketing data expertise to employer and culture change communications. We initiate quantitative insights and qualitative research. We have the capability and tools within our network for big data profiling and segmentation of employees in the same way as marketing departments do for customers. We target and tighten engagement messaging and develop propositions that employees at every level will feel are true. The insights we glean about existing employees then contribute to better targeted recruitment campaigns.

Reward and Recognition Programs

We help you show your people you value them and their contribution. The Rewards and Recognition programmes we build embed best practice, support brand values, understanding and alignment with vision and reinforce purpose. They help employees to see the contribution they make to the success of the business.

The Department Brand

All departments are business critical, and sometimes they need to raise their profile. This might be to signal culture change, communicate focus or just make everyone else aware of their contribution and how to work better with them. We’ve helped departments feel more connected to the business purpose and better understood within the business. Ask us about our experience.

The Internal Agency

We’ll help you to increase trust in your internal agency and show the business investment can pay dividends. We want your internal agency to succeed. We want your competitors to wish they had an internal agency like yours, and your designers and writers to feel proud of the work they do. We can support them as much or as little as you need. We can run creative workshops on topics such as concept development, propositions and copywriting or we can embed a CD on call. We’ll help you to raise creative standards and inspire your people. For a full list of what we can do, see Internal Agency Consultant

Communicating marketing campaigns internally

We have the tools and skills to communicate customer facing campaigns to your people to ensure a joined up customer experience whether that is to support the TV campaign when customers visit in branch or use the language on the phone.

Brand campaigns and marketing initiatives need your people behind them to give them the best chance of success. We put together briefings, workshops and internal campaigns using existing resources or new applications to embed the key thoughts and messages with senior staff and managers and tool kits to help them to inspire their teams.

Bringing new initiatives to life

We deliver proof of concept work and minimum viable creative for testing.

We help get new initiatives off the ground. We produce proof of concept creative to get business buy in. We create ‘minimum viable creative’ to field test propositions discreetly to deliver the projections needed to move forward with confidence. Using creative to scope out ideas and bring proposals to life can help to develop them quicker to secure the commitment need.

Recruitment and Retention

We make brands more attractive to the best candidates, and more attractive to existing employees. We help your people love your brand and love the contribution they can make. When your brand becomes famous for that, you’ll find recruitment and retention improves.


When someone joins an organisation first impressions count. And what you say from the get-go should support the employer brand story. They need to understand vision, values and purpose and feel motivated to contribute to the brand. We bring creativity to the on-boarding process to make it memorable and inspiring.


We saw a number of agencies – including very well known names – before choosing Daisy for this major project. We liked their approach, their ideas, and the genuine interest they showed in our business. We’re delighted with the results.

Humphrey Couchman, Communications Director, The Utility Warehouse

Daisy can be trusted to always deliver an original, highly creative solution. They know their stuff and really get to the nub of the business challenges we pitch at them. Very creative, easy to work with and always to budget. If you want to work with grown up creatives, Daisy are it.

Kelly Ward, Marketing Director AXA Assistance

In Daisy we have found an agency we can trust to consistently deliver high quality work. They know our products and understand the markets and environments that we operate in. They work efficiently to our deadlines and always deliver to budget. Quite simply, they are very easy to do business with and an important part of our Marketing team.

David Newley, Head of Marketing, AIG Direct

In terms of users visiting the website, this has increased since the redevelopment. From the analytics, most people are visiting the site, seeing the number or webchat facility and coming direct to the helpline- this is ideal and aligned to our corporate objectives. We’ve had a warm response around the tone of the site and the website has been referenced by a number of journalists as a great source for pension information. We’ve received a positive response from staff, stakeholders and users regarding the new look and tone.

Michelle Cracknell, CEO, The Pensions Advisory Service

The campaign has been fantastically well received by the agents and consultants of our partner Connells. It’s being actively utilised throughout every part of the sales journey, and we are already starting to see a positive impact on sales volumes. Daisy’s professionalism, attention to detail and execution was second to none, and I look forward to beginning our next creative project together.

Stephen Mrozek , Marketing Communications Manager, Ageas

Daisy makes the effort to understand our business and the issues we face. They provide really creative and innovative solutions to our briefs, thinking in ways we’d never thought about.

Tamara Hamad, Marketing Director, Markel International

Daisy have a strong understanding of our business. Adventurous and innovative, they keep abreast with and have helped shape the evolution of our brand. Put simply, they do a lot of our thinking for us.

Hannah Ewing, Marketing Manager, CSMA Club