The B2B/B2C Creative Consultants

We deliver B2B/B2C creative campaigns and websites and are specialist in Financial Services. Experienced both UK and Pan European, we deliver the creative and strategies that help brands launch products, win more customers, engage deeper and increase value. Direct marketers at heart we understand ROI.

Affinity and Partner comms

Deep experience in Affinity marketing. Clients include AIG Direct for Women’s Cancer Care, Hospital Cash Plans and Health, PA, PI (affinity partners including HSBC, More Than, NASUWT, Screwfix) and Ageas on Motor, Home and Travel (affinity partners including John Lewis, Toyota, Amex) and Aegon for PA, PI, AD (affinity partners including Lloyds and Ideal Shopping). Partner comms with AXA Assistance.

Intermediary comms

We help brands communicate with intermediaries and sales teams. We’ve worked with AIG Life, Just, Banque PSA and LV=. We deliver campaigns that inform, educate, motivate, support and sell. We create campaigns and tool kits that IFAs want to use and share with their customers. We’ve delivered campaigns that generate valuable MI that makes the sales team job a lot easier.

Exhibition and events

Brand driven concept and storytelling at events. Attraction, engagement and activation. We’ve delivered successful events for AXA at BIBA and employee events for Canada Life. When you think brand and customer experience, response and ROI experiential creative becomes more focused and plugged into wider strategies.


Online, offline, email, OOH. Whether to a strategy we’ve delivered or one already in place, our test, acquisition and CRM campaigns and experience are underpinned with solid response advertising expertise.

Content strategies

Big ideas, granular in execution. People engage in different ways and favour different channels. Integrated content strategies make delivery of creative simple, testing strategies become clear and measurable results more robustly challenged.

RFIs and Partnerships

Adding the creative gloss to client presentations and RFIs. Supporting client new business and partnership opportunities with proposition and messaging focus and specific assets that can enhance the offering and perception of the brand tailored to the partner specifically.


We create film for web and events. We develop the script and work with producers in our network to deliver it. And we know how to script to stitch existing and library footage together convincingly and effectively to keep costs down and tell stories that make the point on a budget. We’ve delivered effective B2B/B2C creative film for Canada Life, AXA, The Utility Warehouse and many more. We create short ads for online and longer film and interviews for web. The Creatives are experienced delivering award winning DRTV campaigns.


We saw a number of agencies – including very well known names – before choosing Daisy for this major project. We liked their approach, their ideas, and the genuine interest they showed in our business. We’re delighted with the results.

Humphrey Couchman, Communications Director, The Utility Warehouse

Daisy can be trusted to always deliver an original, highly creative solution. They know their stuff and really get to the nub of the business challenges we pitch at them. Very creative, easy to work with and always to budget. If you want to work with grown up creatives, Daisy are it.

Kelly Ward, Marketing Director AXA Assistance

In Daisy we have found an agency we can trust to consistently deliver high quality work. They know our products and understand the markets and environments that we operate in. They work efficiently to our deadlines and always deliver to budget. Quite simply, they are very easy to do business with and an important part of our Marketing team.

David Newley, Head of Marketing, AIG Direct

In terms of users visiting the website, this has increased since the redevelopment. From the analytics, most people are visiting the site, seeing the number or webchat facility and coming direct to the helpline- this is ideal and aligned to our corporate objectives. We’ve had a warm response around the tone of the site and the website has been referenced by a number of journalists as a great source for pension information. We’ve received a positive response from staff, stakeholders and users regarding the new look and tone.

Michelle Cracknell, CEO, The Pensions Advisory Service

The campaign has been fantastically well received by the agents and consultants of our partner Connells. It’s being actively utilised throughout every part of the sales journey, and we are already starting to see a positive impact on sales volumes. Daisy’s professionalism, attention to detail and execution was second to none, and I look forward to beginning our next creative project together.

Stephen Mrozek , Marketing Communications Manager, Ageas

Daisy makes the effort to understand our business and the issues we face. They provide really creative and innovative solutions to our briefs, thinking in ways we’d never thought about.

Tamara Hamad, Marketing Director, Markel International

Daisy have a strong understanding of our business. Adventurous and innovative, they keep abreast with and have helped shape the evolution of our brand. Put simply, they do a lot of our thinking for us.

Hannah Ewing, Marketing Manager, CSMA Club