On delivering a minimum viable product to test a theory Working agile means getting on with things, which is what creatives tend to want to do. We’ve all been there. The business have initiatives they want to test. Marketing have hypothesis that need proving. There are new
What takes your creative, UX and content to the next level? This is UX Plus Plus. Brand driven, creatively led. Persuasive. Visitors become participants in the journey rather than having to be guided. Talk to different creative designers and they’ll all tell you the same sort
The basic principles of great UX design Creative UX, not just the usual stuff. When most people think of what creative UX needs to deliver they’ll think of the Generic values of UX design like function, intuitiveness, aesthetic values. These are important, but only part of
No Spam served here The scourge of email marketing Beat my mental spam filter Imagine going to a restaurant. It’s one you’ve been to before. The chef recommends the terrine with spiced apple relish and raspberry coulis. It looks good. The waiter brings it to you
The Tone of Voice premium Hitting the right note. Here’s a thought…agencies actually sell a form of insurance to their clients This insurance is tone of voice. We develop (or apply) a specific tone of voice for each client, then use it across all the work
Funny how serious email has become Dave Edwards, from my guest Blog for DotMailer Is this the personality of your email? You want your email to have cut through, right? Then try this. Lighten up. Have fun. Don’t be so serious. It’s not like you’re announcing
What’s your vision? The most important question you should ask your creatives Dave Edwards on what drives creartive people and keeps them up at night. To be great, design needs a vision that pushes it forwards and keeps it focused. This vision is the combination of
Dad at the social media disco If you're going to be embarrassing, at least know you are. Here’s some news: conversations in social media are like any others – tell a good story badly, a bad story in a boring way, the same story over and
‘Now Magazine’ and the art of great email copywriting There are lessons to be learnt everywhere. I have a short attention span… For example, I may be bored with this sentence already. Which is why, when my computer pings to tell me I have an email,
The A-Z of infographics. As an infographic On infographics from 2011 Social media and the A-Z of infographics Apparently 37.5 million UK adults are regular users of Facebook. That’s 77% of our adult population. It includes more than half of all UK pensioners too. YouTube
