When I share your content, I’m building my brand, not yours Being realistic. It's all about ME. When I share your content, I’m building my brand, not yours. So if you tell me something I find a bit dull, I’m not going to pass it
What’s your creative vision? Without one, how would you know where to start? Bob Gill, a great graphic designer - look him up, and he had very simple philosophy. He said, ‘give me an interesting problem and I’ll give you an interesting solution.’ What he meant
Positioning – it’s a creative thing Let creative lead the planning, it'll pay dividends. It’s only natural, everyone gets tied up in knots when they start talking about positioning. The business/brand/product definition is to do with finding your market niche based on price, promotion and all
Think people, not spreadsheets Gantt charts don't make great ideas. The research is there, the product is right, the audience is right and price is right. Timing is good. The positioning and customer proposition is right. So what can go wrong? Well what about this:
My creative philosophy is simple. It’s all about me It's the brand of me. It’s all about me. People engage with brands because the brand says something about them. People will share your content because it makes them look good. People will buy your product
UX and content needs a deeper voice Robotic UX vs human, more creative, brand driven UX. Everyone knows the generic values of UX design like function, intuitiveness, aesthetics and so on. All these need to be in place. But in order to craft genuinely rewarding customer journeys
Brilliant creative needs brilliant developers fighting their corner Everyone ambitious for the project. It’s true. Creatives and Designers can’t be expected to know all the ins and outs of .Net or PHP programming. Why should they? They don’t need to know how an API plugs
The art of story telling. There are examples everywhere Thinking about story telling. Think of it like this: what we do is like song writing. Think about a song that’s special. Listen to how the lyrics work so economically. How they sow tiny seeds, trigger bigger
Why a creative competitor analysis is important Creatives judging creative, there's a novel idea. Brands that want to succeed need to know what their competitors are doing. It’s as simple as that. If they want to stay one step ahead, or if they just don’t want
The whizzy, all singing, all dancing website A bit of perspective. And here’s another thing. customers aren’t as excited about digital technology as marketers are – not when it is selling to them. In fact they are either so comfortable with tech and seen better on
