Delivering on the promise “Stuck and staid and ten people huddled round the mac giving feedback. Creatives lose interest and they become do-ers not challengers. How you make an internal agency prove it’s worth takes some effort” Dave Edwards Having an internal agency seems a
Internal agencies need to avoid the low hanging fruit “Agency ivory towers are falling. And how creative is delivered is being shaken up. Many of us will remember the move towards internal agencies after 2008. But this time it feels like the ground is really
The Internal Agency. Do they have all the tools they need? Supporting them so they can take on more and out-punch the external agencies Everyone seems to have one. And why not? It makes sense. In a world where authenticity is key, having your creatives embedded
Alignment: it seems obvious doesn't it? Alignment isn't just about customer services, it's at a product, systems and process level too We all know that misaligned internal external messaging can be damaging. If the customer experience isn’t joined up, the brand suffers. And it’s not just about
Keep your Venn diagrams, give me genuine insights any day I’m sceptical about what the data tells me. Don’t get me wrong, data is great, but it’s abstract: people are more than percentages. And more than a red patch on a heat map or a segment of a
Customers won’t read this Customers aren't sitting there waiting for us to impress them. Here’s the truth about websites: Customers won’t read our copy, they won’t watch all our video, they won’t even make it to the end of our headlines and what they do take
Customers don’t want to do what we want them to do. Why should they? Why out-of-the-box UX techniques is just cajoling visitors into take our journey. If you want them to be willing participants, you need to win over their heart as well. When it
Creative Directors are method actors. We crave authenticity On empathy, intuition, instinct People often want to know where ideas come from. As if there’s a magic formula that once you’ve said it out loud you can go punch into a machine and hey presto, there’s
‘You’re not really giving me what I need, but I’m still here. So what does that say about me?’ On listening to that quiet voice we all have in our heads... Everything someone does, or we ask them to do, says something about them. Actions
Segmentation is still all a bit robotic, what you need to do is draw a picture On remembering to think like a human being. How many BUZZ words are there in marketing? Hundreds. If not thousands. The top ones at the moment must be CX
