380x287 Utility Warehouse

Business website

The challenge

The Utility Warehouse customers aren’t just private households. The same offering is made to businesses. But distributers don’t tend to push the business products.

The Utility Warehouse is the UK’s 7th largest utility company with over now 600,000 customers and the UK’s fastest growing brand. It sells Gas, Electricity, Landline, Broadband and Mobile and has a shopping discount ‘club’ that customers join. It is sold via a network of 42,000 UK Distributors

Thinking differently

State the business case simply and support it with testimonials. If distributors see the website is a simple tool they can use – and in keeping with the main website which they have already started using, then they will know signing up businesses is going to be easy.

The business website needed to be managed by a different team at the clients end and was going to be a lot simpler than the main site as it wasn’t fully transactional. We proposed a simple wordpress website which we delivered in under three weeks working with our wordpress developers. We provided wireframes, copy and PSDs and creatively directed the build.

We also planned and designed the intranet site for distributors to access training and support.