380x287 CSMA

Challenge

Create a mailer to encourage event organisers to partner with CSMA Club.

Thinking differently

Why do so many companies feel the need to be so formal and boring in their B2B comms? After all, marketing to businesses is still marketing to people. Just people in smarter clothes. We know that people respond to good propositions when those propositions are presented well – regardless of whether they are acting as an individual or as the representative of their company. There was nothing staid or formal about our approach, just a positive message with suitable imagery to support it.

Lower image – B2B mailer setting out th ebusiness case to become a CSMa Club partner.

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Recent Work