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Launching AIG Life’ s Pan European Group Benefits product

Challenge
Name and launch AIG Life’s (Alico) Pan European Group Benefits product. The product allows a single company policy to cover all employees in whichever European country a company may now, or may in the future be working in. Previously, this meant creating separate policies for each market. Now one policy covers every market. It makes moving into new markets simpler.

Thinking differently
We called it OneStep. A single policy to cover employees as brands expand into Europe from one of the worlds leading B2B financial services brands.

Results
Remains AIico’s flag ship product.

ifa ad onestep

 

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