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HSBC

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380x287 AIG

Flexing propositions and establishing control creative

Challenge

Develop control creative under own brand for Personal Accident,  Hospital Cash Plans and Health Plans through an extensive testing program. Then roll out to partner brands ranging from Screwfix to Barlcays, from NASUWT to More Than. Then adopt a continual process of testing and refinement to find the most persuasive messages and the most cost-effective media both online and in print.

Thinking differently

Flexing control creative for different brands means flexing propositions and getting the tone of voice right. After all, what makes a teacher want personal accident cover and how you tell that story, is quite different to a self employed gas engineer or scaffolder.

Results

We established control DM creative for the welcome and acquisition packs for Cancer, PA, health cash plans and hospital plans. Due to the highly competitive market sector specific results are confidential and cannot be shared in the public domain.

“In Daisy we have found an agency we can trust to consistently deliver high quality work. They know our products and understand the markets and environments we operate in. They work efficiently to deadline and always deliver to budget. Quite simply, they are very easy to do business with and are an important part of our marketing team”

David Newley, Head of Marketing AIG Direct

PA screwfix poster       afinity marketing 3

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