The social media conundrum. You need to be there, but can you justify the cost? For SOS Children’s Villages, we showed how they could use Facebook to appeal to a younger audience to engage thier support.
SOS supporters have thought it through and have consciously chosen to support children through the villages. It is a rational solution to the emotional connection. We know also that they value information and pride themselves on taking a more ‘cerebral, informed’ approach to the issue.
To engage potential supporters we developed an app that took the form of a psychological test. It asks you a series of questions and then tells you what your answers reveal about yourself and your priorities in life. The aim is to get people to see child sponsorship as an expression of their personality and their convictions. It was use don their social media pages and to share in order to bring new supporters in.