380x287 Utility Warehouse

Where’s Wayne?

Challenge
The Utility Warehouse’s is a direct selling utility company (and the UK’s 7th largest) sold via a network of 42,000 UK Distributors. The Network Director (he’s called Wayne) needed to connect with them to make sure they were accessing training, hitting targets and making the most of resources available to them.

Thinking differently
Distributors want to feel supported. We need to make him more accessible and more connected to more of the distributors. Wayne travels the country on his motorbike and needs to maximize his time by meeting more distributors in each location and we need to make it easier for them to book onto events and training.  So we place a geo-location app on his motorbike and linked it to the home page of his website. Distributors can follow him around the country as he travels to meet and motivate them. They can also access his diary of events and invite him to meet them. Wayne can set up conferences and group meetings through the website and they can comment and share insights and pictures with the network. We designed, planned, wireframed and wrote the website and working with a specialist WordPress development partner company we delivered this this simple WordPress website in under 2 weeks.

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