Deliver a simple website that enables customers of partner companies to book installation of Smart devices that support smart home insurance offerings. AXA provide the installation through their nationwide network of engineers. The key challenge was to keep it simple, design the CMS to be user friendly and operate under the newly introduced GDPR rulings. customers needed to be able to book the installation of multiple products efficiently.
This was not so much a ‘creative’ creative project as a careful management of the customer journey. We delivered planning, wireframes, design and build. Key to this was key messaging and reassurance copy – and extensive ‘see if you can break it’ testing. The website went live Feb 2019.