Recruitment campaign and film to find an Innovation Director
Recruitment campaign using film in LInkedin as a more innovative way to recruit an innovations director. We wanted to find those who think differently about how things are done. The curious and attracting the entrepreneurial. AXA were looking for free thinkers, those unafraid to leap in. That was the brief we wrote – and pretty much the script. When you are recruiting for an innovations Director, you better make sure you do it innovatively
AXA want to redefine insurance, and to help them do so they were looking to recruit an innovation manager. Naturally, they didn’t want to go through the usual channels. We wanted to be more innovative, and target these people intelligently. Innovation managers want to make their mark, so need to know the company shares their vision, and that the whole company is behind them. The result? An innovative recruitment campaign, that delivered the right candidate for a lower cost.
We created a short film using stock footage that outlined AXA’s vision for the role. The film showcased their creative approach and ambition. It targeted social media channels and was shared extensively leading to hundreds of high quality applications. We created ads they could feature in their posts and set the challenge for applicants to outline what redefining insurance means. See other social media campaigns by the creative consultant here
Daisy can be trusted to always deliver an original, highly creative solution. They know their stuff and really get to the nub of the business challenges we pitch at them. Very creative, easy to work with and always to budget. If you want to work with grown up creatives, Daisy are it.’
Kelly Ward, Marketing Director AXA Assistance
