Airmiles
Airmiles asked Daisy to create, design and write a
mail pack that would persuade customers with high points
balances to redeem them on a range of special First Class
flight seat and 5-Star hotel deals.
Our thinking was that our audience would only blow their
hard-earned points balances on such extravagant travel
offers if we could create a feeling of exclusivity about
these offers, as well as rationalise such obvious
profligacy.
The mail pack we created therefore focused on the unique
experiences luxury travel can offer, with each spread of
the brochure communicating messages like
sumptuous but
sensible to emphasis how the exculsive Airmiles offers
made such indulgence a more rational decision than it might
otherwise appear.
Other pack shown here was to families promoting special
deals on Disney breaks.
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