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Back to clients
Chesterfields
Insurance
Chesterfield
is a specialist insurer that offers film production
companies contingency cover for their shoots. They asked
Daisy to find a way to communicate the benefits of their
cover to prospects who live in a highly creative
environment where only very impactful messages register.
Our audience tell stories themselves so by telling them an
interesting story we could get them to listen. First we
sent them an email detailing a real situation where film
production was ruined by a military coup and how
Chesterfield came to the rescue. Bullet holes rip through
the text as it is being read.
The email was followed by the mailing of a full size
storyboard, again highlighting a real production mishap (a
broken camera arm on the African plains) and showing how
the insurer had helped resolve the crisis. The clear
message was that if you want the show to go on, you need
the right cover.
see other email campaigns
Talk to us about emarketing that
gets noticed
Site Map I Contact Us I About Us I Conditions
DaisyDM Ltd, Meadway
House, 38A Station Road West, Oxted, RH8 9EU
Tel: 01883 818015 email: contact@daisydm.co.uk
Company Number: 5451009
