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AIG Direct (Chartis)
AIG Direct is one of the leading insurers in the UK and sells its products under its own name as well as through a diverse range of affinity partner brands.

Daisy creates much of this work, which demands the ability on our part to quickly understand the values, positioning and tone of voice of each brand and develop effective work accordingly.

We have helped AIG Direct sell products ranging from travel insurance to accident plans to cancer plans – both in their name and in the name of banks, professional bodies and trade unions.

The WellWoman Plan is a cancer plan for women. Thanks in part to the success of our work it has become one of their main broad market products.

We have sold the Plan through press ads, mail packs, inserts and email in a continual process of testing and refinement to find the most persuasive messages and the most cost-effective media.

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DaisyDM Ltd, Meadway House, 38A Station Road West, Oxted, RH8 9EU
Tel: 01883 818015 email: contact@daisydm.co.uk
Company Number: 5451009