Integrated campaign
Direct Mail
Site Map I Contact Us I About Us I Conditions
DaisyDM Ltd, Meadway House, 38A Station Road West, Oxted, RH8 9EU
Tel: 01883 818015 email: contact@daisydm.co.uk
Company Number: 5451009
Integrated campaign
Direct Mail
Site Map I Contact Us I About Us I Conditions
DaisyDM Ltd, Meadway House, 38A Station Road West, Oxted, RH8 9EU
Tel: 01883 818015 email: contact@daisydm.co.uk
Company Number: 5451009
Chesterfields
Insurance
Chesterfield is a specialist insurer that offers film production companies contingency cover for their shoots. They asked Daisy to find a way to communicate the benefits of their cover to prospects who live in a highly creative environment where only very impactful messages register.
Our audience tell stories themselves so by telling them an interesting story we could get them to listen. First we sent them an email detailing a real situation where film production was ruined by a military coup and how Chesterfield came to the rescue. Bullet holes rip through the text as it is being read.
The email was followed by the mailing of a full size storyboard, again highlighting a real production mishap (a broken camera arm on the African plains) and showing how the insurer had helped resolve the crisis. The clear message was that if you want the show to go on, you need the right cover.
Talk to us about emarketing that gets noticed
see other email campaigns
Chesterfield is a specialist insurer that offers film production companies contingency cover for their shoots. They asked Daisy to find a way to communicate the benefits of their cover to prospects who live in a highly creative environment where only very impactful messages register.
Our audience tell stories themselves so by telling them an interesting story we could get them to listen. First we sent them an email detailing a real situation where film production was ruined by a military coup and how Chesterfield came to the rescue. Bullet holes rip through the text as it is being read.
The email was followed by the mailing of a full size storyboard, again highlighting a real production mishap (a broken camera arm on the African plains) and showing how the insurer had helped resolve the crisis. The clear message was that if you want the show to go on, you need the right cover.
Talk to us about emarketing that gets noticed
see other email campaigns