Facebook viral
Just who do you think you are?
This is the question SOS Children’s Villages asks in a Facebook application conceived and built by Daisy.
The app takes the form of a psychological test that asks you a series of questions and then tells you what your answers reveal about yourself and your priorities in life. The aim is to get people to think about their real feelings and then consider child sponsorship as an expression of their personality and their convictions.
The idea for the app came from the more rationally balanced approach to child sponsorship the charity takes. This is key to their positioning and a point of difference appreciated by their supporters. This led us to thinking about the psychology of a child sponsor and how this could be leveraged to engage people with the charity in an altogether deeper way. When we noticed the charity’s logo resembled a Rorschach inkblot test, there was clearly only one way to go.
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