email
Lose the battle, win the war.
13/07/10 13:39 Filed in: Gareth Lloyd
I’ll confess something. I’ve done some work in my time that has really bombed. Packs that have flopped fantastically, emails that have had virtually no response. It happens. And, more importantly, it should happen. Because if you’re not trying new things, testing new customer propositions and alternative communications channels, you’re not learning.
You really do have to fail sometimes to succeed.
This is why when we present work we always try to show some ‘out there’ ideas along with our more sensible, practical ones. We want to make our clients think even harder about what they are doing, what they could be doing and what they could test doing.
Of course not all these ideas will work, but some will, and often spectacularly so. And it is worth the investment in such successes, because they can fundamentally shift the way a client takes it marketing forward. By means of example, we once helped a client with a terribly apathetic audience succeed in getting 60% of this audience to respond to an email. And not because we were offering any kind of incentive, but because the way we told their story was so much more appropriate.
So if you want a creative agency fighting on your side, please give Daisy a call.
Sorry, you can’t bore me into buying
30/06/10 13:40 Filed in: Gareth Lloyd
When was the last time you received a genuinely interesting online newsletter or magazine? And when was the last time you even bothered to read one?
The truth is that online communications are generally dull. But there’s no excuse for this. The online medium is dynamic, allowing extensive video and audio content. Shouldn’t these capabilities be used to create truly engaging communications?
Look at this example of a good online magazine. It looks and reads like a real magazine and features embedded video content that really captures my attention. Have a quick look through then imagine how this approach could transform the way you communicate to your customers.
It means you could now send them regular updates on what you do that you know they need to hear about, and in a format that will make them actually want to read what you are saying.
Do it right and you will be able to engage your audience like never before, simply because you have gone to the effort of bringing what you offer to life, in words and moving images.
It seems common sense. And forward thinking companies are catching on. Are you?
“The project I am working on will be more successful than twitter within a year.”
17/06/10 12:38 Filed in: Gareth Lloyd
I’ve been a bit too busy of late with work to write any more personal insights into modern day marketing. So instead of trying to write an informative blog for you, instead I’m going to share with you one of the funniest blogging sites I have ever come across - and my personal favourite entry.
Warning! It’s very rude. But it is also brilliantly funny. Especially as I’m sure you too will have come across a ‘Simon’ or two in your career. Enjoy!
http://www.27bslash6.com/p2p2.html
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Tech the power back
07/04/10 16:50 Filed in: David
Edwards
Have you noticed how similar email marketing is becoming? Why does it appear that everyone is working off the same template of image box, copy box, image box, copy box. My personal suspicion is that we are letting the techies rule the roost, scared of encountering a wrinkled furrow should one dare to suggest a design that might be heresy to their HTML bible.
Be warned though. If we continue to abandon the principle of thinking of ideas not formats then it will be the brands we promote that ultimately suffer. Programming is one thing, effective creative work quite another. After all, when was the last time an ad agency asked a printer to come up with a big idea?
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