ecommerce
Something i-deal for consumers
09/06/10 11:11 Filed in: Gareth Lloyd
This is a blog about an iphone application (or ‘app’ as we i-lluminati like to say). And the only reason I’m descending to such geekery is that I believe such digital technology is going to fundamentally change consumer purchasing behaviour.
The app in question is called ‘Red Laser’ and it turns your iphone into a combined barcode scanner and price comparison site. Not only will it read almost any barcode through your iphone, it will also immediately search the internet for prices for that product. You can then select the cheapest supplier and go straight to the relevant page of their website to order it.
It’s brilliant...for us as consumers. For retailers, the picture is rather different. By providing potential customers with real time prices from alternative suppliers, applications like Red Laser can only erode margins. ‘Oh I do love this streamline LCD 1080 HDTV, Mr Comet sales assistant, but look, it’s £120 cheaper on Amazon. Can you match that?’
With more and more of people buying a wider range of products online, such technology is another nail in the coffin of the traditional retail model. Especially now it’s easier than ever to find the product you want in a store, then buy it cheaper online.
Now the sales bit...Daisy have teamed up a specialist ecommerce company to ensure we can offer our clients not just high quality web design and copy but the best in online transactional functionality too. So whether you are a business looking to improve your online performance or a charity looking to maximise internet donations, scan the barcode below.
red laser: http://itunes.apple.com/us/app/redlaser/id312720263?mt=8
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