dogsbodies
Daisy Creative Agency

Every office needs its dogsbodies

22/06/10 11:51 Filed in: David Edwards
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Life in a small agency can be hectic. Briefs come in, you have your head down, busy, busy busy. Existing projects need your attention, clients need to be met, new business needs to be thought about, blogs written. So how do you ensure you keep the ideas fresh, especially when your product is fresh ideas?   In Daisy’s case, that’s where Harry and Rhubarb come in. They sit quietly under our desks most of the day (Rhubarb – on the right - is getting on a bit now so he likes his naps), but come midday they need out. And that’s when most of our best thinking happens.

Hot housing is ok, but the really great ideas tend to grab you when you’re in a relaxed frame
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of mind. So we take them for a walk, talk some nonsense and watch them chase rabbits in the Surrey Hills. And of course, the conversation swings round to the brief and that’s when the best concepts come, the best strategic angle nailed. Because new ideas need space to grow and light to nourish them, even when this comes at the cost of some unwanted fertiliser.
Want to meet Harry and Rhubarb?
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