Tech the power back
07/04/10 16:50 Filed in: David
Edwards
Have you noticed how similar email marketing is becoming? Why does it appear that everyone is working off the same template of image box, copy box, image box, copy box. My personal suspicion is that we are letting the techies rule the roost, scared of encountering a wrinkled furrow should one dare to suggest a design that might be heresy to their HTML bible.
Be warned though. If we continue to abandon the principle of thinking of ideas not formats then it will be the brands we promote that ultimately suffer. Programming is one thing, effective creative work quite another. After all, when was the last time an ad agency asked a printer to come up with a big idea?
Add Comment