Sorry, you can’t bore me into buying
30/06/10 13:40 Filed in: Gareth
Lloyd
The truth is that online communications are generally dull. But there’s no excuse for this. The online medium is dynamic, allowing extensive video and audio content. Shouldn’t these capabilities be used to create truly engaging communications?
Look at this example of a good online magazine. It looks and reads like a real magazine and features embedded video content that really captures my attention. Have a quick look through then imagine how this approach could transform the way you communicate to your customers.
It means you could now send them regular updates on what you do that you know they need to hear about, and in a format that will make them actually want to read what you are saying.
Do it right and you will be able to engage your audience like never before, simply because you have gone to the effort of bringing what you offer to life, in words and moving images.
It seems common sense. And forward thinking companies are catching on. Are you?
