At the risk of being called a heretic, I think most of what I read through Twitter is rubbish. Banal statements linking to tedious photographs. And it’s even worse when companies and organisations get in on the act. Their worthy utterances just make them look like they are jumping on the social media bandwagon especially when it seems they think it’s enough just to be there, as if mere presence is some kind of magic bullet.   What I am tweeted from companies and organisations is often just the first line of a ‘on message’ blog or the opening sentence of  a press release. Rarely has any thought been put into creating a targeted headline, something that might intrigue me, grab me, excite me…like a headline should. The thing about Twitter is that you have 140 characters to express yourself and capture someone’s attention. And just as you can’t bore me into reading your ad, nor can you bore me into reading on from your tweet.     And while I’m in full moan mood, where’s the coherent CRM strategy for Twitter? Far too often I see no discernable creative plan to the style of messages put out, and to any thought of encouraging my interaction? I thought tweets were the start of a conversation, and I like conversations with intelligence and a change of pace to the way things are expressed. But if every ball in your over is a slow long hop, then where’s the game in that?   From a business perspective, Twitter is the tool that the old grandees of direct marketing would have wet their pants about, but I’m sure they’d tut-tut at how so many companies are using, or rather misusing it.
Add Comment

Tags: twitter, boring, online crm