P0sitioning
Everything
we do starts from your positioning. We’ll make sure that
we’re supporting your ‘space’ in your market and adding to
your brand story with every product or service we promote.
It’s a crucial part of our creative process. You're
probably happy with your positioning as it is, but if you
need help defining your brand positioning or how a new
product or service sits within it, we can help you there
too. We can explore different positioning statements and
creative expressions of them that will give focus to your
marketing efforts.
See some of our positioning work
for GE Life
Creative
Strategies (Proposition
development)
Creative
strategy is about proposition development and finding the
best ways to express your key offering. It’s about finding
big ideas that really connect with audiences.
To do this we explore alternative ways for you to
communicate your leading benefits which you can choose from
or test to see which has the greatest traction with your
target markets. It’s also about challenging the brief, and
thinking broader to find new ways and alternative messages
that can really make a lasting difference.
See our Wellwoman campaign for
AIG Direct (now Chartis)
Tone of voice
Knowing
what you want to say is crucial, so is knowing how to say
it. Finding and applying the right tone of voice adds
weight, conviction and reassurance to what you say.
If you are happy with your existing tone of voice, we will
ensure it is applied consistently across all your customer
touch points, from sales brochures to social media. If you
want to evolve your tone of voice, we can help you find a
distinctive and relevant way to talk to your customers and
prospects. Either way you will have the reassurance of
knowing you are speaking with one voice and in ways that
are appropriate across all communication
channels.
See how we developed a 'thought
leader' tone of voice
for an actuarial consultant
Improving
ROI
Our
background is firmly in direct response advertising. We
know how to write ads that sell and how to design in a way
that drives response. And being direct marketers, we like
to test propositions, media and creative strategies.
We do this because we know that while we don’t have all the
answers, we do know how to get them. We want our work to be
as good as it can be. Which means great response rates and
an excellent ROI for our clients.
See our Christmas campaign for
Sightsavers
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DaisyDM Ltd, Meadway
House, 38A Station Road West, Oxted, RH8 9EU
Tel: 01883 818015 email: contact@daisydm.co.uk
Company Number: 5451009
How we think
Creatively. There's not much more to say than that.
We approach every project with an open mind. So we question, question and challenge again. It's part of our creative process. You could call it creative planning. We prefer to see it as creatives doing what they are paid to do: thinking creatively to find engaging ways to communicate.
Talk to us about how we think
Creatively. There's not much more to say than that.
We approach every project with an open mind. So we question, question and challenge again. It's part of our creative process. You could call it creative planning. We prefer to see it as creatives doing what they are paid to do: thinking creatively to find engaging ways to communicate.
Talk to us about how we think