Challenge
Promote Accidental Death cover in email to a highly segmented marketing database.

Thinking differently
We had 5 segments based on age, gender and lifestage. Within those we also had to manage different stages customers were at – some existing, some out of contract etc. The data project was complex (handled by a specialist data company) and the creative testing campaign extensive. We delivered templates with versioned image, headers and copy and managed the smooth process working with a another email publishing company.

Results
Results are confidential and cannot be shared.