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Challenge

DividaBill is a start–up company aimed at student house sharers. It creates a single bill for all household bills and collects money direct from each housemate’s bank account. The original launch didn’t get the penetration needed: the proposition was confused and the brand didn’t ‘speak’ to its audience. We were asked to test creative propositions ready for re-launch.

Thinking differently

A student house share should be fun. Unfortunately, bills cause friction. DividaBill means no more arguments, you are free to enjoy your house share. So you can ‘do bands, not bills’ or  ‘Do nights out, not bills,’ or ‘Do Happy hour, not Bills.’

We proposed social media ads and content supported by email to bought lists. We tested different creative and we were able to adjust creative and the campaign weighting as the results came in. This included testing animated ads in facebook, each just 6 seconds  – a great way to use the medium and grab attention.

Results

Due to the highly competitive utilities market sector results are confidential and cannot be shared in the public domain.

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