Be Brave. Trust your instincts. Push the creative to do more. Have ideas that have reach, that have PR value, that your social teams can pick up and run with. Only have ideas that deliver value well beyond the money you spend.

And make sure they are effective. Give them a direct marketing filter. Have them created by people steeped in response advertising who know how to turn a phrase and tell a story that convinces.

And make sure the creative and tech. is appropriate. Deal with creatives who aren’t using your project to prove how cool they are. Work side by side with grown up Creative Directors who understand customers, marketing, response and the commercials and know how to use tech. but aren’t tech. at all costs in their thinking.

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Dave Edwards
Creative and Creative Strategy Lead

Contact Dave Award winning integrated Creative Director with over 20 years experience in top UK agencies including Brann (Havas) and McCanns. Ex CD of DP&A/FCBi Dave launched Goldfish and won 16 Gold awards on that account alone. He set up Daisy 12 years ago after DP&A and contracting at a senior level at financial marketing agency Presky Maves and as CD to financial marketing consultancy Bespoke communications on RBS and GE Money.

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Claire Wellman
Business and Campaign Strategy Lead

Contact Claire Client Services Director with big agency background including TBWA and Partners Andrews Aldridge. Most recently Managing Partner at employee communications consultancy, Dragonfish UK. Claire has over 20 years experience of integrated marketing across global and national accounts.

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